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Products and ecommerce recommendationssearchstrategytuning

Product recommendation settings

Ecommerce → AI configuration decides how the bot turns a question into a shortlist of products. Get this wrong and a good catalog stays invisible.

Search strategy

OptionHow it worksUse when
Product Search OnlySearches product records directlyYour titles and descriptions are rich and specific
Product Search with Category FallbackTries products first, then falls back to categoriesMost shops — it degrades gracefully
Category Search OnlyMatches the question to a category, then shows its productsLarge catalogs of similar items, or thin product descriptions

Start on Category Fallback. Move to Product Search Only if your descriptions are strong and category results feel too broad. Only use Category Only if your categories are clean and complete — with empty categories it returns nothing at all.

Product Title Search Finetuning

Describe how your product titles are structured, so the AI knows which part is signal:

Brand - Product name - Variation

If your titles read GreenCo — Monstera Deliciosa — 60 cm, saying so stops the AI treating the size as part of the product name. Shops with a consistent title format usually see the biggest gain from this one field.

Category Search Finetuning

Extra instructions appended to the category search prompt. Use it for the vocabulary gaps between how you name categories and how customers ask:

Customers say “office plants” for the Houseplants category. Treat “gifts” as a request across all categories rather than as a category.

Enhanced Product Detail Prompt

Extra instructions for how recommendations are written up. This shapes presentation, not selection:

Always mention light and watering needs. Say if a product is on sale. Do not claim a delivery date.

Keep it short. Long instructions here make replies wordy and slow.

Brand awareness

Turn on Enable brand awareness when you sell branded goods and customers ask by brand. It tunes product search to the brands in your catalog and adds a Brands page where you choose which brands stay available.

See Categories and brands.

How to tune without guessing

  1. Collect ten real questions from Chat conversations that returned poor or no products
  2. Change one setting
  3. Ask the same ten questions on the Demo page
  4. Keep the change only if more of them improved
  5. Check Chats with Products % and Conversion Rate on the Dashboard a week later

When settings are not the problem

If most questions return nothing, the fix is usually upstream:

  • No products imported for the visitor’s language
  • Descriptions that only list specifications
  • Missing product_type values, leaving categories empty

See Product feed field reference.

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